Coworking@150: How we increased awareness of a coworking space with a new website

Project background

The University of Guelph’s real estate division launched Coworking@150, a 10,000-square-foot coworking space featuring 18 offices, 2 boardrooms, and shared common areas. The space was built to serve a range of professionals, students, and graduates—but despite its potential, it wasn’t gaining traction. There was no way for people to discover it online or learn how to rent a space. Without a digital presence, Coworking@150 was underutilized—a functional empty space waiting to be found.

The mission

To stand out and succeed, Coworking@150 needed its own identity and a digital presence built to drive awareness, interest, and action.

We partnered together to turn Coworking@150 into a vibrant hub by refreshing the brand and launching a sleek, user-friendly website designed to attract and convert potential tenants. The website’s goal was to showcase the facility, inform users about the space, and allow them to schedule viewings.

The solution

Stryve led the website development process end-to-end—starting with strategy and consulting, and moving through sitemap creation, wireframing, content collaboration, design, and development. In tandem, we created a set of brand guidelines to formalize their brand and reflect new decisions we made to bring it to life in digital.

Discovery and goal setting

We began by immersing ourselves in the Coworking@150 story—learning about the space, the client’s goals, and the unique challenges they faced. Initially, we assumed the University of Guelph’s brand would guide the visual direction. But early conversations clarified that Coworking@150, while affiliated, needed its own identity—something visually distinct from UG.

We also worked closely with the client to review competitor websites. These sessions revealed key priorities like being transparent with pricing and keeping the user experience simple and intuitive. This helped shape the structure of the site and content strategy.

Sitemap, wireframes, and content

We built a five-page sitemap and prioritized wireframes for the homepage and navigation before expanding to other pages. Once aligned on layout, we guided the client through content creation, using the wireframes as a clear reference for what each page needed.

Branding and design

The client wanted a site that felt professional, creative, fun, and accessible. It needed to stand apart from the University of Guelph while still feeling subtly connected.

Drawing inspiration from photos of the space, we built a new visual identity from scratch. We created a colour palette rooted in the space’s natural tones, with a vibrant blue to draw attention to key actions and bring energy to the layout. Roboto was selected as the typeface—clean, modern, and a soft nod to the University’s branding. We also designed a custom wordmark and logo to complete the identity and bring consistency across the site.

The final site is responsive and AODA-compliant, blending creativity with clarity. It reflects the personality of the space while serving Coworking@150’s long-term goals.

The impact

A digital transformation that helped fill the space with people and equipped the client with a major marketing asset:

• New digital presence: A responsive, engaging site that boosted brand awareness and user engagement.
• Brand establishment: Coworking@150 acts as a stand-alone brand with a professional web presence, and a built-in conversion tool for booking viewings.