Aligning visuals and messaging to new values
In pivoting away from business owners, we needed to re-think Axonify’s revenue-based language and corporate aesthetic. While Axonify “powers your bottom-line”—as stated by the old website headline—it’s a result of improved training, faster onboarding, and new levels of employee engagement.
Like HR and L&D professionals, Axonify’s primary focus is employee success across all industries. This would become our North Star and drive our decisions moving forward.
We considered the wide spectrum of industries and users while designing the homepage banner. To avoid a first impression that pigeon-holed Axonify as catering to a specific niche, we moved away from a single-image banner and instead stitched together a series of headshots showing a variety of occupations, ages, and backgrounds. To speak to Axonify’s limitless industry applications, the images cycle through one by one from off the page in a seemingly endless queue.