Give your teams the guidance they need to execute successful campaigns & tactics.
Competitive analysis & differentiation
Given the competitive landscape in your industry, how will you stand out? We want to make sure you have a clearly carved out space in the market with a unique value proposition.
Target markets, personas & ICP
Who are the types of people that buy your product or service? Nailing down their profiles directs your marketing efforts to the channels and messages that will resonate.
Channel selection
What mediums and digital advertising options fit best for your target market? We can help you select the mix that spans the funnel and targets your audience best.
Messaging strategy
Given your different audience profiles, channels, and stages in the marketing funnel, we will develop the messages that will guide creative execution.
Consultation
We can help guide your team on how to do marketing. Based on your capabilities, team size, and technologies, we can work on processes that flow from strategy to successful execution.
Establishing agile and efficient systems for the Brampton Board of Trade
FAQs about Strategy
- What factors do you base your strategy decision making on?
The most important factor is your business goals and objectives. Once we have an understanding of what you’re trying to accomplish as an organization, we can build a marketing strategy around that will help accomplish them in the most efficient way.
- What happens after the strategy is done?
It depends on how you want to move forward. We’re strategists but we’re also a full stack team of executionists, reporters, and optimizers. When the strategy is complete, we can get going on executing it, or create a clear and concise hand off doc for you to run with it.
- What is your approach to setting strategy?
We start with where you want to go as a business, then we figure out the best way to get you there, then we break it down into manageable sprints and get to work.
- How do you collaborate with your clients on strategy?
We meet with our clients on a weekly or biweekly basis depending on the needs of the project. We continue to have conversations about priorities and goals throughout the whole of the project to make sure we’re aligned and headed in the right direction.
- Are B2B marketing strategies different than B2C?
Yes, and we know B2B like the back of our hands. But really, every strategy is unique to the company. No strategy is built or executed the same.
- What kind of research tools do you use?
It depends on what we’re looking for. We use a variety of digital tools like SEMrush, Hotjar, and GA4, alongside good ‘ol fashioned interviews and surveys.
Need help with your strategy?
Tell us a bit about your situation and we’ll go from there.