The face of the franchise
As the face of your organization, your logo is often responsible for making the first impression. Whether it’s on signage out in the world or listed amongst other companies as an industry partner or sponsor, it needs to capture your essence and make an impression.
More than just fonts and colours
While it may appear simple — a few shapes, a nice font — it is anything but easy. A professional-grade logo has a lot happening behind the scenes. We all know about corporate blue, but what do other colours signify and represent? Why do most car companies use circle-based logos? And why do triangles feel so strong?
These are just a few of the considerations our designers put into developing your logo. For every logo we’ve created, there are hundreds of concepts behind it, saved in files and sketched out in notebooks. It’s the skill of our designers that makes it look so simple.