Syngenta was looking to help growers succeed by connecting them with better agronomic information. In the past, this content was delivered at in-person events. They were eager to extend the impact of these events. Syngenta wanted to reach remote growers and inspire soy growers across Canada to push for new heights.
Syngenta has an excellent engine for generating content, but needed help targeting and amplifying it. How could they reach those remote growers that weren’t getting face-time with the sales reps? How could they stay engaged with growers throughout the year without the message getting tired and overused?