Designing a modern logo to separate Emtek from its competitors
With their original logo calling out just two key services, Emtek needed a new logo to represent their expanding capabilities. With ongoing investments in new technology, they needed a flexible design to represent what they do today and what they’ll do years from now. Furthermore, with a drive to plant their flag on the leading edge of their industry, Emtek required a modern design to stand out amongst others in manufacturing.
First, Stryve introduced a new colour palette. Using red—an attention-grabbing, lightweight, high-energy colour—we moved away from the heavy blues and greys typically associated with metalwork. In pairing red with dark grey and white, Emtek looks almost like a tech company–fast and sleek compared to the slow and bulky brands of their competitors.