The Challenge
TradeGecko looked to Stryve for support in pursuing a new growth opportunity attracting partners. They had lofty goals for the launch of their revamped Partner Program, including registering a strong initial set of participants. This campaign was also treated as a learning exercise to gather insights on what resonates with this audience in order to set strategy for the next 12 months.
We set out to reach prospective TradeGecko partners across North America through a mix of PPC campaigns and marketing automation.