TradeGecko

Digital Campaigns | Spring 2017

TradeGecko is a cloud-based inventory management platform for eCommerce and wholesale merchants. Their SaaS solution is used by retailers in over 100 countries, with customer transactions totalling more than 1 billion dollars.

The Challenge

TradeGecko looked to Stryve for support in pursuing a new growth opportunity attracting partners. They had lofty goals for the launch of their revamped Partner Program, including registering a strong initial set of participants. This campaign was also treated as a learning exercise to gather insights on what resonates with this audience in order to set strategy for the next 12 months.

We set out to reach prospective TradeGecko partners across North America through a mix of PPC campaigns and marketing automation.

The Work

We supported the initial launch announcement through email marketing and social media amplification. Over the next couple months, we built and optimized landing pages and drove in prospective partners through email, Twitter ads, LinkedIn sponsored content, and AdRoll retargeting and prospecting.

Our full-funnel advertising strategy worked to reach prospects at every stage of decision making. Prospecting was done through email, AdRoll CRM, and social media advertising. Those who failed to sign up right away were entered into lead nurture flows using both HubSpot marketing automation and AdRoll retargeting.

Landing pages and signup flows were regularly analyzed with a heatmapping tool and optimized to improve conversion rates.

The Results

Within the first month of this 3-month campaign, we surpassed the initial partner signup goal. We spent the remaining two months continuing to drive signups, learn, and optimize the partner experience. These learnings would be leveraged in setting strategy for the next 12 months of TradeGecko’s Partner Program marketing.

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