We started by hosting a discovery session with the PCC team. During the session, we learned about the company, their service offering, mission, vision, and their role in the smart building movement. Next, we developed a survey to further hone in on the team’s ideal and desired brand elements.
Based on our discovery, we confirmed PCC needed to be presented with a clean and modern aesthetic that also communicated their modular and flexible technology solutions.
We presented the team with multiple concepts and applied the designs to multiple touchpoints to show how they would translate to different mediums.