The Challenge
The California Consumer Privacy Act (CCPA) was getting ready to hit in 2020, so it was an important focus for the privacy, compliance, and data professionals at large organizations. Nymity wanted to use this, plus the continued pressure of GDPR, to highlight the benefits of their new Data Subject Request (DSR) tool.
Nymity had done some digital advertising in the past but were looking to see how they could increase the quantity of leads and decrease the cost per lead with new strategies. They engaged Stryve in an intensive one-month campaign to test various strategies, creatives, and calls-to-action.