Oracle Internship Touchpoints
Oracle is an American multinational database and software company whose products help all kinds of companies deliver better experiences for their customers. Whether they’re powering a worldwide brand or providing a foundation for a growing business, their products are used to seize business opportunities and solve real, tangible challenges.
The Challenge
Oracle has an annual summer marketing internship program dedicated to finding and training top students from colleges and universities across the globe. Their goal is to hire and retain the next generation of talented young professionals. They came to Stryve to breathe new life into their program’s theme (The Sky’s The Limit) by leveraging their current illustration and design style to create a more consistent and engaging intern experience.
The Work
Our first project was to build a customized microsite that would welcome students once they were accepted into the program. Its purpose was to build excitement for the upcoming summer by making the interns feel special (the first thing on the site is their name) and utilizing San Francisco-inspired illustrations and animations. The microsite also provides interns with information about Oracle, their team members, and useful resources.
Leading up to their first day, Oracle sent several gifts and pieces of collateral to each intern. Each highlighted a different Oracle customer to show the incoming interns that Oracle powers brands that they interact with every day. Stryve was responsible for ensuring each touchpoint had a consistent look and feel. We also designed many accompanying print and digital pieces including booklets, infographics, name tags, and presentations.
The Results
No detail was overlooked in the refresh of Oracle’s summer marketing internship program. Each piece had a premium feel and a consistent look. Interns arrived in summer 2019 to a more engaging, memorable, and fun experience.
But don’t take it from us. Sarina, Oracle’s Marketing Internship Manager, said, “We really love working with Stryve! They do many things well but one of the things that stands out the most is that they’re able to understand our complicated industry, distil things down, and transfer it to great marketing work. Also, they’ve been able to handle the multiple projects we’ve thrown at them really well. Stryve keeps us on track and has delivered on everything we’ve needed from them.”
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