Marketing

A Graphic Designer’s take on Midjourney for branding

Our graphic designer put Midjourney's AI image generation to the test! See how it fared with a hypothetical branding project.

By: Bethany Johnston-Baril

Marketing

Snapchat’s spectacles looking to capture the video recording market

Will Spectacles succeed where Google Glass failed? Have a look at Snapchat's newest creation and how we think it'll stack up.

By: Brent Morrison

Marketing Technology

Marketing tool overload

Are you relying too much on marketing tools and not enough on creativity? We've got some ground rules when it comes to your fancy new marketing tool.

By: Ryan Burgio

Content Marketing

Check your content marketing before September hits

Now is the time to take stock of your content marketing efforts and make adjustments for the last chunk of the year.

By: Sourov De

Digital Advertising

Surviving the post-clickbait era

We break down three best practices you can follow to make sure your content survives the post-clickbait era.

By: Trish Gray

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Digital Advertising

Two big AdWords features ya gotta try

More text and better local search? Gotta get on these changes to capture these AdWords opportunities.

By: Ryan Burgio

Marketing Technology

Pokémon Go in Canada: what a marketer needs to know

As far as fads go, Pokémon Go is a big one. As marketers, we should be keeping our eyes on trends and understanding them.

By: Sarah Rosenquist

Marketing

Canadian marketing worth talking aboot

With Canada Day just around the corner, & our love for the true north at an all-time high, we thought we’d discuss our favourite Canadian marketing.

By: Trish Gray

Content Marketing

Making the case for ungated content

How do you decide whether or not to gate? It comes down to your goals. Ungated content campaigns can be a great way to boost SEO, goodwill, and leads.

By: Chloe Rolph

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Marketing Technology

ChatGPT and the AI revolution will change marketing forever

ChatGPT and other AI tools are here to stay. Here's what you need to know about the limitations, benefits, and how they'll change marketing.

By: Kaleigh Bulford

Digital Advertising

What the heck are they talking about? A guide to understanding the basics of Google Ads terminology

Feeling overwhelmed with all the paid advertising jargon in your last meeting? Equip yourself with the fundamental terminology used in PPC.

By: Kyle Gellatly

Content Marketing

Write more engaging content with these 5 psychology hacks

Publishing tons of content but not seeing the results you hoped for? Try infusing these 5 psychology hacks into your copy to drive action.

By: Rachel Hickey

What the heck are they talking about? A guide to understanding the basics of Google Ads terminology

By: Kyle Gellatly

Social Media

A marketer’s guide to 2022 social media statistics

By: Kyle Weber

Content Marketing

7 proven copywriting tips to get more clicks on your ads

By: Kyle Weber

Digital Advertising

The ultimate checklist for launching PPC campaigns

By: Carly McCrory

Digital Advertising

Twitter Spaces is an exciting opportunity for brands

By: Ryan Burgio

Digital Advertising

Why more Canadian businesses should be taking advantage of Connected TV

By: Thomas Parkinson

Social Media

Does anyone use Facebook anymore? – A marketer’s guide to 2021 social media demographics

By: Kyle Weber

Digital Advertising

Launching a PPC campaign? Start with strategy

By: Liza Rubinstein

Marketing

How to choose the right digital marketing agency for your business

Feeling overwhelmed by the sheer number of agencies? Unsure how to choose the right one for your business? Ask them these questions.

By: Sourov De

Social Media

What marketers need to know about social media accessibility

One billion people live with a disability–is your social media accessible to them? We break down ways to reduce barriers & improve accessibility.

By: Yumi Chow

Content Marketing

Save time by organizing your video files the right way

Learn how to tackle video production efficiently, then download our video file folder template to stay organized on your next video project.

By: Ash Larizza

Download

Other

“Rainbow-Washing” and how your business can avoid doing it

There's a right way and a wrong way for businesses to approach Pride month. Here's how to avoid rainbow-washing and support LGBTQ+ communities for real.

By: Ash Larizza

Content Marketing

Why you need to upgrade your blog to a content hub

Marketers know content is king, but most could be getting more from their videos, blogs, decks, and other media. How? By building a content hub.

By: Carly McCrory

Marketing

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