How to set yourself up for a successful branding project
Whether it's a new company name, a new product or an old brand that needs a refresh, these are the steps to take to ensure a successful branding project.
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Creating a logo package for your client (updated for 2022)
You've created a new brand for a client, but what files should you provide in your logo package and what's the best way to organize them?
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Nail your next rebrand with divergent and convergent thinking
Considering a rebrand? Knock it out of the park with our approach: get the juices flowing with divergent thinking, then filter with convergent thinking.
Manufacturing companies need to get their shit together
Hey manufacturing companies! We're calling you out! That logo you've had since 2001 is killing your business and here's why.
What marketers can learn from Kawhi and the Raptors
The Raptors took a calculated risk to go from good to great. Learn how they did it and how you can apply it to your own business.
How overprotective brand guidelines are stunting your growth
A lot of time, money and energy went into building your brand. It's understandable that you'd like to protect it. But are you guidelines too overprotective?
Tinder is ruining our relationship with marketing
Stop swiping. Settle down. Get rid of the mindset that you don't need to commit and put in the effort to do great marketing.
Is it time to break up with your logo?
Have you been unhappy with your current logo for some time now? It might be time to break up! We're here to tell how you deserve better.
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