Get to know Google Analytics 4
Google Analytics 4 is the shiny new successor to Universal Analytics, built for today's internet. But what are the differences? And is it time to "upgrade"?
Marketing Technology
Why more Canadian businesses should be taking advantage of Connected TV
For marketers, Connected TV should be viewed as another tool in your toolbox to complement your digital strategy, gain insight, and reach customers.
How to survive as a marketer in a cookie-less future
Third-party cookies are going the way of the dinosaurs and marketers are shook. Here's how to continue doing kick-ass marketing in a cookie-less world.
WebOps is the future of agile marketing
Websites have never been so important, and yet so many are broken or outdated. Here's how a WebOps team keeps your website evolving alongside your brand.
Is Google Stadia the next ad platform?
With the launch of Google Stadia, people have been wondering how Stadia will change gaming. But I’ve been thinking, how could it change digital marketing?
Think hiring is the answer? Try this instead.
You're managing a successful business and you're having resource constraint issues. Hiring isn't always the answer. Try this first.
Podcast: Where marketing and gaming collide
Kaleigh, Sarah, and Kyle talk Fortnite and unpack how brands like Wendy's are killing it with marketing in the virtual world. Click to listen to the pod!
Podcast We’re testing out StackAdapt & you should be too
When it comes to marketing platforms, We're always ready to try new things. What are we currently testing? Marketing with StackAdapt!
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