Marketing

How to choose the right digital marketing agency for your business

Feeling overwhelmed by the sheer number of agencies and unsure how to choose the right one for your business? Ask them these questions.

5 reasons you should keep your marketing going through a recession

By: Thomas Parkinson

Marketing Technology

Fad or future? Meet the virtual influencers taking over social media

Marketing Technology

ChatGPT and the AI revolution will change marketing forever

By: Kaleigh Bulford

Digital Advertising

Is AdRoll retargeting more effective on Facebook or web?

You can run AdRoll retargeting campaigns through Facebook or the general web. Is one more effective than the other? The short answer is yes.

By: Chloe Rolph

Stop striking out with long registration forms

Stop using long forms. Two-step forms will increase registrations and nurture leads to lead to more conversions and higher engagement.

Marketing Technology

Marketers, start using Google Tag Manager right now

Google Tag Manager is a game changer. We unlock the black box of GTM and break down how marketers can use it to dial up their digital marketing efforts.

Digital Advertising

You should be retargeting your B2B customers

AdRoll B2B Retargeting is an important part of a full-funnel advertising strategy. Reach prospects you thought you lost and target new high potential leads.

By: Chloe Rolph

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Digital Advertising

LinkedIn steps up their ad game with Matched Audiences

LinkedIn has stepped up their ad targeting by rolling out Matched Audiences. Target by website history, profile content, and contacts.

Why every marketer needs to read Hacking Marketing

If you're looking for a book that will show you what marketing should be, Hacking Marketing is the one. It's built for an agile, digital age.

Stop! Don’t talk to a marketing agency without these things

If you need to hire a marketing agency, it's important that you're prepared for the questions they're going to ask. Make sure you're ready to go.

Analytics & Reporting

Manage up with digital analytics

Make a mark in your organization by using digital analytics the C-suite will love.

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A marketer’s guide to 2022 social media statistics

It's 2022! Get the latest on social media demographics, audience engagement, and marketer insights for Facebook, LinkedIn, YouTube, and more.

A beginner’s guide to the metaverse

With Facebook's rebrand to Meta, you might be scrambling to find out about the metaverse. What is it? Why does it matter? We got you covered.

By: Thomas Parkinson

Content Marketing

7 proven copywriting tips to get more clicks on your ads

From copy experts like Joanna Wiebe and Alex Cattoni, here are 7 proven copywriting tips to increase ad clicks and generate more leads.

Marketing Technology

Fad or future? Meet the virtual influencers taking over social media

Virtual influencers—their influence is real even though they aren't. Are they just a fad or could they become your greatest marketing asset?

Why you should choose a B2B agency for your B2B marketing

If you're evaluating an agency you might be considering things like pricing, capabilities, or track record. But have you considered B2B vs. B2C specialization?

By: Kaleigh Bulford

7 digital marketing trends to power your 2021 marketing strategy

While 2020 forced teams to adapt their marketing plans on the fly, this year allows the opportunity to tailor strategies to the new marketing landscape.

Deck

Who Wants to be a Social Media Marketer (a parody)

Do you have millions of Twitter followers? Are you TikTok famous? Play along to find out if you have what it takes to be a Social Media Marketer.

Video

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