What the heck are they talking about? A guide to understanding the basics of Google Ads terminology
Feeling overwhelmed with all the paid advertising jargon in your last meeting? Equip yourself with the fundamental terminology used in PPC.
Analytics & Reporting
Get to know Google Analytics 4
Google Analytics 4 is the shiny new successor to Universal Analytics, built for today's internet. But what are the differences? And is it time to "upgrade"?
Write more insightful marketing reports
Stop creating superficial marketing reports that are all numbers & no insights. These tips will help you craft reports that your clients will want to read.
Make and track UTMs easily with this handy template
Run a lot of campaigns? Same. That's why we created this downloadable UTM template to keep data organized for easier analysis.
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How to become a marketing detective
While anyone can pull data from a campaign and recite the numbers, it takes a marketing detective to provide insight that turns a good report into a great one.
Crush your next digital campaign report
Killer reporting is a prerequisite for any successful digital campaign. Stop stressing about your next report and crush it with these tips instead.
Spring clean your Google Tag Manager account
This year, instead of focusing on spring cleaning our homes, we'll be turning our attention to tidying up Google Tag Manager accounts.
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