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Analytics & Reporting

Digital Advertising

What the heck are they talking about? A guide to understanding the basics of Google Ads terminology

Feeling overwhelmed with all the paid advertising jargon in your last meeting? Equip yourself with the fundamental terminology used in PPC.

By: Kyle Gellatly

Analytics & Reporting

Get to know Google Analytics 4

Google Analytics 4 is the shiny new successor to Universal Analytics, built for today's internet. But what are the differences? And is it time to "upgrade"?

By: Kaleigh Bulford

Analytics & Reporting

Write more insightful marketing reports

Stop creating superficial marketing reports that are all numbers & no insights. These tips will help you craft reports that your clients will want to read.

By: Kaleigh Bulford

Digital Advertising

Make and track UTMs easily with this handy template

Run a lot of campaigns? Same. That's why we created this downloadable UTM template to keep data organized for easier analysis.

By: Sarah Rosenquist

Download

Marketing

How to become a marketing detective

While anyone can pull data from a campaign and recite the numbers, it takes a marketing detective to provide insight that turns a good report into a great one.

By: Carly McCrory

Analytics & Reporting

Google Analytics metrics aren’t always what they seem

By: Liza Rubinstein

Analytics & Reporting

Crush your next digital campaign report

Killer reporting is a prerequisite for any successful digital campaign. Stop stressing about your next report and crush it with these tips instead.

By: Trish Gray

Marketing Technology

Spring clean your Google Tag Manager account

This year, instead of focusing on spring cleaning our homes, we'll be turning our attention to tidying up Google Tag Manager accounts.

By: Trish Gray

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