Download on digital marketing: November 2017
By: Kyle Weber
December 7, 2017 | Reading Time: 2 mins
What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Snapchat separated “social” and “media” by dividing your contacts into friends and brands as part of an ongoing redesign.
Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right.
LinkedIn Rolled Out Professional Mentorship Connection Option to All Users
The new feature will connect members across the platform with lightweight mentorship opportunities to gain advice and guidance on career paths, industries, and more.
Facebook expanded features allowing businesses to build Messenger into their websites
Customer Chat is a website plugin that brings the Facebook Messenger experience to any retailer’s website, allowing customer support to converse with customers as if they were chatting with a Facebook friend.
Warby Parker utilized the iPhone X’s new face-mapping technology
The glasses company began using the iPhone’s camera to take maps of people’s faces, and use AI to recommend styles of glasses that will best fit your face. This marks the next level of digital purchasing for eyewear.
Twitter released their Major Events Calendar to help users with strategic planning
Twitter’s monthly event calendars are great for content planning, allowing users to plan and capitalize on upcoming dates that are projected to create buzz on the platform.
Instagram tested a new function allowing users to follow specific hashtags rather than profiles
With users now able to follow hashtags, brands will now be able to better target audiences based on interest.
Periscope increased their broadcaster payouts
An increased broadcaster payout means higher earning potential for broadcasters. This is a clear attempt to keep current social influencers on the app and attract new ones.
Instagram reached 25 million active business profiles
Instagram hit a new milestone in their already superb growth rate. The app gained 10 million business accounts since their last report in July.
Facebook released commercial data on Thanksgiving Weekend Shopping on Facebook and Instagram
According to the report, nearly 1 in 3 mobile shoppers surveyed in the US said that video is the best medium for discovering new products – highlighting the rising importance of video.