Google recently announced that it will be integrating Accelerate Mobile Pages into emails (aka AMP for email). In plain English, AMP allows actions like RSVP’ing, booking an appointment, or responding to a questionnaire to be done right in the email.
B2C companies like Pinterest, scheduling app Doodle, and Priceline are among the first companies integrating Google AMP for email functionality into their emails. But B2B marketers can use Google AMP for their marketing programs too.
Make Responses Easier
Let’s say you’re trying to get recipients on an email list to sign-up to attend a webinar. Right now we’re all using a ‘register now’ button in an email that takes the email recipients to a landing page. With AMP for email, you can get recipients to sign-up for the webinar right in the email.
Think of any email that requires a sign-up or a form fill. Google AMP for email can make that sign-up or form fill process a lot easier.
For example, you can use AMP for email to get potential or current customers to:
- Book a meeting with someone on your sales team
- Give you feedback on your product/service
- RSVP to an event
- Download a whitepaper
The ROI of AMP
Integrating AMP for email can increase conversion and response rates because it eliminates the added step of sending recipients to a landing page. Reducing or eliminating landing pages will save money and time since they require planning, design, and development.
Google AMP could be a game changer in email marketing. If you’re aiming to integrate AMP for email into your marketing programs, more information can be found here.