What’s new in digital marketing this month? Facebook officially unveiled the launch of their new currency, Libra (more on our thoughts about that here) and announced a Clear History tool. Not to be outdone, TikTok began testing new features for their ad platform, and Google introduced some fun new ad options.
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Facebook unveils its digital wallet and new currency
Facebook’s new subsidiary, Calibra, will allow people to access and participate in the Libra network. Calibra’s first product will be a digital wallet for Libra, a new global currency powered by blockchain technology. For the scoop on what this really means, check out our instant reaction podcast.
TikTok is testing internet-based ad targeting
This trending app is developing its advertising platform, offering internet-based targeting, custom audiences and pixel tracking. Initial targeting options will include age, gender, location, operating system and network on the device. If you’re a business using video marketing to target a younger demographic, this TikTok needs to be on your radar.
Facebook announces Clear History tool
This new tool will enable Facebook users to delete third-party data used to track them outside of Facebook that would otherwise be used for advertising on the platform. First announced at last year’s F8 conference, Facebook wants to provide their users with more transparency, privacy and control.
Google introduces 3D ad creation tools, plus live streaming ad options for Youtube
By using a new software called Swirl, you can create 3D display ads that your customers can explore and interact with your product by rotating or zooming in. Google has also introduced ads that display your live stream while it’s happening.