Download on digital marketing: February 2018
By: Kyle Weber
March 12, 2018 | Reading Time: 2 mins
What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Facebook is beta-testing mass messaging for businesses through Messenger
Dubbed Messenger Broadcast, Facebook tested a new feature that allows businesses to mass message target users. The feature integrates into your brand’s Facebook Business Page.
Facebook’s Explore Feed test received negative feedback
After testing a two-feed system which separated friends and family from businesses, Facebook ended the project. Direct user feedback made it clear that two feeds was not how users wanted their news.
Twitter Announced a ‘Save for Later’ feature called “Bookmarks”
Users have petitioned Twitter for a way to save tweets for later, so nobody misses that hilarious cat GIF that your Mom posted Monday morning. It’s called Bookmarks.
#TwitterLockout: Twitter waged war against bots on their network
The hashtag #TwitterLockout was trending after a purge of suspected malicious bots on the social network. In an attempt to clean up their network, asked users to verify their accounts with cell phone numbers.
New York City announced its first “Blockchain Week” in partnership with CoinDesk and NYCEDC
In a bid to dethrone Silicon Valley as the king of emerging technology, New York City announced its first-ever “Blockchain Week,” to promote the crypto-industry in NYC.
Kylie Jenner leaves new Snap platform and wipes out $1.3B in Snapchat market value
One of Snap’s most influential users, Kylie Jenner, left the platform after it introduced an interface redesign, causing a $1.3B loss in market value for the company.
Instagram began testing screenshot alerts for stories
Instagram tested a feature that will show users when someone takes a screenshot of their story.
Google Chrome went live with a default-enabled Ad-Blocker
Once Chrome updated, the ad-blocker automatically disabled all ads that violate the Better Ads Standards.
YouTube removed analytics from its demographic data reports for creators
YouTube creators no longer have access to their Demographic Data report. YouTube made the update to prioritize viewer privacy.