SEO is constantly changing
Meta descriptions, alt tags, keywords… you know the drill. SEO isn’t new, but most organizations fail to realize that it changes and with every Penguin, Pigeon, and Fred, comes necessary updates to SEO practices. If we lost you at “Penguin”, we definitely need to talk about your Search Engine Optimization strategy.
It’s more than just keywords
Organic web traffic accounts for an average of 73% of all traffic directed to business websites. With organic traffic being tied to SEO performance, an effective SEO strategy could be the difference between customers finding you versus your competitor.
SEO strategy isn’t just about improving your standing. It’s also about adhering to search engine algorithms to avoid penalties in your search ranking. Issues like load speed and mobile optimization now fall under SEO and affect more than just user experience. Today, Google has over 200 ranking factors to consider, making keywords just a piece of a complete SEO strategy.