Are you one of the 80% of businesses running email campaigns?
The first marketing email was sent in 1978, so it’s understandable if it has fallen to the bottom of your marketing stack in favour of video ads, advanced retargeting, and other trendy tactics. With that said, organizations shouldn’t overlook the staying power of email marketing and the benefits it has provided all along.
Today, 80% of small and mid-sized businesses continue to rely on email as their primary customer acquisition channel and main tool for retention. Ecommerce sites have noted Abandon Cart Emails have led to 69% more online orders, highlighting email marketing’s constant benefit — the ability to stay top-of-mind with audiences.
Email marketing has never been this advanced
Remember when you could just email anyone without breaking the law? Those days are gone, but that shouldn’t keep you from utilizing email as a marketing tactic.
With all the new automation and personalization tools available, email marketing has never been both this efficient and effective. Don’t believe us? We can prove it with the abundance of metrics available today to measure the success of your campaigns.
While privacy policies and legislation have created more hoops to jump through, email marketing continues to be one of the most cost-effective means of reaching your audience.