Just watch - webinars will become your greatest lead nurturing tool
In fact, 73% of B2B marketers say webinars are their most effective way to generate high-quality leads. Maybe it’s because 65% of people claim to be visual learners and 72% of people would rather use video to learn than any other medium? Still not convinced? Let’s hit you with more stats:
Viewers are 95% more likely to remember a CTA after viewing a video
87% of marketing professionals use video as a marketing tool
76% of businesses recorded an increase in leads after running webinars
Studies suggest that 20%-40% of webinar attendees turn into qualified leads
Video drives a 157% increase in organic traffic from SERPs
You owe it to your business to explore all options
Sure, your staff may be light on video producers and people who aren’t camera shy, but webinars are worth giving a try.
That’s where we come in. As a team, we have experience in both the marketing and production of webinars, along with hosting and conclusive reporting. No camera? No mics? We’ll take care of it. By combining the capabilities of GoToWebinar with the expertise and resources of your team and ours, you’ll see how webinars can quickly become the most effective lead generator, lead qualifier, and lead nurturer in your marketing arsenal.