Marketing as a value creation lever
We connect marketing activity to the metrics at the fund level. Revenue, pipeline, and enterprise value. Every engagement is built around outcomes that show up in the numbers and in the exit.
The deal closes. Then what?
After a deal closes, marketing is rarely anyone’s first priority. Operations take over, leadership is stretched, and whatever marketing existed at the acquired company gets inherited as-is.
Multiply that across a portfolio and three problems compound quietly in the background.
When the work involves an acquisition specifically, there is a whole other layer to navigate. See how we support companies through the M&A moment.
Marketing gets treated as overhead
Every month it goes unmanaged is revenue left on the table and enterprise value left unbuilt.
Brand gets inherited, not managed
Without a clear approach, messaging gets inconsistent and the portfolio starts to feel like a collection of disconnected companies.
Every new acquisition reinvents the wheel
New agencies, new strategies, and by the time everyone is up to speed the window for early momentum has already closed.
How we help PE firms get more from their portfolio
We have spent 15 years working inside exactly this kind of complexity. Stryve is a full-service marketing and design agency built for PE firms running active, multi-asset portfolios — mid-acquisition, mid-rebrand, and mid-transition.
Brand and digital infrastructure built to last
We replace the patchwork of inherited assets with brand systems, websites, and marketing technology that reflect where the business is going and hold up when it matters most.
No due diligence surprises
Our marketing due diligence covers the brand, website, tech stack, and go to market strategy of any portfolio company to give you a clear picture of what is working, what needs fixing, and what it will cost to close the gaps.
Case Study
EUNA: Relaunching a website for a business in transition, positioning it for growth
EUNA Solutions (formerly known as GTY) is a cloud-based software provider specializing in digital solutions for the public sector. Amid acquisitions, business consolidation, rebranding, and leadership shifts, EUNA needed a digital marketing partner to help develop a website reflective of their new direction
Websites
All the marketing capability you need in one place
Brand that reflects where the business is today
Post-acquisition, most companies are operating under a brand that no longer fits the business they are becoming. We dig into what the market opportunity actually is, where the competition is weak, and what the business can credibly own.
Branding
Design bringing the brand up to speed
When the design looks dated, people assume the business is too. We bring the visual identity up to the level the company has actually reached, across every touchpoint that matters to a buyer, a customer, or a future acquirer.
Design
Websites built to convert
Inherited websites were built for a company that no longer exists. We rebuild them around where the business is now, what it is trying to do, and what the right buyer or customer needs to see to take the next step.
Website design
Campaigns built around deals not clicks
Vanity metrics do not close deals. We build demand programs across Google and LinkedIn that target the right accounts and deliver pipeline the sales team can actually work with.
Digital advertising
Content the sales team can actually use
The buying process is long and most of it happens before anyone picks up the phone. We create content that works through that silence, building the case for the business at every stage so sales conversations start from a stronger position.
Content marketing
Keeping the digital infrastructure running
A portfolio company website needs consistent attention to stay accurate, connected, and performing. We handle ongoing management, maintenance, and updates, connect the systems that need to talk to each other, and make sure the analytics are always telling the right story.
WebOpsFAQ about our private equity marketing services
- What makes Stryve different from other agencies?
We have spent nearly 20 years in B2B working with companies where the stakes are high, the buyers are sophisticated, and a generic approach gets ignored. We are full-stack marketers, designers, and developers who handle strategy and execution together, so nothing gets lost between the thinking and the doing.
- How quickly can you get up to speed on a new portfolio company?
Fast. We have a structured onboarding process that gets us into the business quickly, covering the brand, the market, the competition, and the growth plan. We ask the right questions early so we are building toward the right outcomes from day one.
- Can you work across multiple portfolio companies at once?
Yes, and we are built for it. We have the team, the processes, and the frameworks to run parallel engagements across a portfolio without quality slipping. Each company gets the attention it needs without the others feeling it.
- How do you connect marketing activity to business outcomes?
We start every engagement by agreeing on what success looks like at the business level, then work backwards to build the marketing program around those outcomes. Revenue, pipeline, and enterprise value are the measures that matter to us.
- Can you support a portfolio company through a rebrand or repositioning?
Yes. We have done this many times across many industries. We know how to move quickly, bring internal stakeholders along, and deliver a brand that reflects where the business is going without creating unnecessary disruption.
- Can you keep portfolio company websites updated and maintained?
Yes. We handle everything from ongoing content updates and system integrations to analytics and functional improvements. And if what the business really needs is a full rebuild, we do that too.