Longer sales cycles, highly technical audiences, and a relationship-driven buying process are a few of the complexities that make AEC marketing different from other industries. These aren’t impulse buys—projects are big, complex, and involve many stakeholders. Decisions take time, and they’re built on trust, not hype.
That’s why detailed portfolios and case studies aren’t just nice to have—they’re non-negotiable. In this space, proven experience speaks louder than big claims. Your marketing needs to show you’ve done the work, understand the complexity, and know how to deliver.