Google Tag Manager (GTM) is a game-changer. Despite its usefulness, it’s still a black box for many marketers. There’s confusion about what it is, what it does, and how it’s different than Google Analytics. Admittedly, I was terrified of GTM. Now I can’t imagine life without it. Romantic, right?
Google Tag Manager is not just another tool. It gives next-level insights on how your customers are interacting with your digital experience. Best of all, it puts marketers in control.
Streamline your process and cut out the middleman
Developers, we love you, but it can be a drag when we’re trying to get shit done and you have other priorities. Plus, it sucks for you to come off whatever you’re working on to add a small piece of code to our site.
Google Tag Manager cuts out the middleman. You get dev to add the GTM container to your site once, and then you can add code snippets into it all by yourself. This makes launching campaigns, tracking results, and even styling your site a breeze. It cuts down on development costs, saves time, and best of all it puts you in the driver’s seat when it comes to your online experience.
Make the most your Google Analytics account
Google loves Google. So it’s no surprise that Google Analytics and Tag Manager complement and augment each other. GTM gives marketers deeper insights into user behaviour by tracking micro-moments such as clicks, page prints, and file downloads. Adding scroll tracking that measures user scroll depth is easy peasy. And you can also use Tag Manager to track goal conversions such as live chat, form submissions, and click-to-call.
What does all this mean for marketers? Actionable data. When you have visibility on how your users are interacting with your digital experience, you take the guesswork out. Enabling you to craft a frictionless user experience that will elevate your brand and increase conversions.
So, what’s next?
When is a good time to get started with Tag Manager? There’s no time like the present. There are hundreds of resources to help you get started. You can check out a few of my favourites here and here. So get in there, get tagging, and go one inch deeper into your user’s interactions.