It's not what you say, but how you say it.
You’ve spent a fortune on your website — the UX is flawless, the design is trendy, and the logo is so you. It’s exactly how you imagined it and the rest of the team is on board. So why aren’t people converting on your CTA? Why isn’t anyone downloading your case study? Why the hell is everyone bouncing?
Flashy animations and hipster images are great for catching user attention, but you need hard-hitting content to hold it. You need a silver tongue and a strong message to bring it home.
More than one-size-fits-all
Successful content isn’t just about being bite-sized anymore. Successful content is about careful phrasing, deliberate word choice, authenticity, and overall value to your audience. If that means a 20 page eBook, you better get writing.
Inbound leads don’t happen overnight. We know content takes time and time can be in short supply. Whether your content goals apply to webpage copy, a sponsored post, or the archives of your resources hub, we’re prepared to create content from scratch, expand and refine on what you have, or put the processes in place to kick-start your publishing engine. The first step is getting started.
Check out one of our content resources below.