Marketing expertise that reinforces your IT company’s expertise

How we help

Your next IT client is online. We help them find you.

Whether you’re a managed service provider, tech consultancy, cybersecurity firm or software development agency, the challenges are familiar:

  • Your offerings can be tough to communicate to your blend of technical and non-technical audiences
  • Your audience goes through long sales cycles that require months of nurturing and education
  • It’s hard to differentiate yourself from the competition​ and you feel indistinguishable
  • Creating valuable content that does your brand justice takes a lot of time and a team with specialized skillsets​
  • It can be difficult to justify the expense of hiring a dedicated marketing and design team

…and this all takes away from billable time. So, how can you get the best of both worlds?

Trusted by ambitious IT professional service firms.

Here’s how we can help you.

Clear messaging

We’ll help you craft messaging that makes it immediately clear to clients that you understand their challenges and have the expertise to solve them. IT purchase decisions can take time and you’ll often engage with multiple business stakeholders within the buying journey. Whether it’s C-suite like CTOs or CIOs, IT Directors or mid-level managers, we’ll ensure nobody feels alienated so you’re not getting in your own way.

Messaging Strategy

Consistent branding

We can create guidelines that ensure every touchpoint is on-brand and thoughtfully designed, from sales to project delivery—and then design the assets, too. Whether you require a rebrand, brand-refresh, creative direction or extra design capacity, our team of designers and strategic account managers can bring ideas to life.

Branding

Optimized marketing

We’ll leverage our industry expertise to uncover the marketing channels that are optimized for you and connect the systems that help you understand ROI. From better insight into who is on your website for an Account based approach to behavioural analytics, we can highlight opportunities to get more from your marketing.

Strategy

 

Audience growth

As a professional services firm, your people hold immense expertise. We’ll help you get your thought leadership and brand in front of the right people at the right time (in the right format). Our strategy combined with tactical execution can take you further across a variety of channels from LinkedIn, organic socials, HubSpot to Google Search. The purpose of digital marketing is to help you get found and with the right branding, content and execution, we can make that happen.

Digital Advertising

Amplifying your online reputation

We’ll build the frameworks that help you gather online reviews, testimonials, and ratings so that prospects can quickly validate your expertise online before even talking to you. We’ll even find ways to help you integrate social proof throughout your marketing efforts for further credibility.

Content Marketing

Better website experiences

Your website shouldn’t be a one-and-done project. For IT firms and MSPs, it’s often the first stop for decision-makers vetting your expertise. We help you move beyond static brochure sites with ongoing WebOps support that keeps your site performing, secure, and up to date. From publishing new case studies to improving UX or adjusting service positioning, we partner with you to maintain a site that actually reflects the quality of your work and the speed of your business.

WebOps

FAQ about our marketing services for IT firms

  • We’re already busy with client work. How involved do we need to be?

    We like to work with one consistent point of contact or committed group from your team and typically meet at a regular weekly or biweekly cadence to workshop, provide updates or get feedback. We handle strategy, execution, and delivery while looping you in at key points. In between calls, we may work asynchronously over email. You get the benefits of a marketing team without the full lift or hiring overhead. We’ll bring the marketing and design expertise while looking to you to for details around your product, buying process,  audience and checking in for approvals before we push any ideas into market.

  • Can you provide legal assistance?

    As marketers and designers, we’re aware of the content restriction of online channels and advertising platforms however, we are not legal experts. For legal advice we encourage you to seek alternate vendors.

  • Can you keep our website updated and maintained?

    Yes! We offer website optimizations which can include plug-in updates, navigation changes, creating new content for the site and improving functionality with developer support. Want a more intensive overhaul? Lurk our website redesign services.

  • Can you help us manage and execute digital campaigns tailored to technical and business stakeholders?

    Yes. Whether you’re trying to reach CTOs, IT managers, procurement teams, or business leaders with less technical fluency, we craft digital campaigns and web experiences that land with the right message and tone for each audience. From LinkedIn ads to paid search and display, we tailor creative and targeting strategies to drive awareness, engagement, and conversions across every stage of the buying journey.

  • Do you specialize in certain industries?

    With over 15 years of experience, Stryve has supported B2B professional services firms across a wide range of industries. Beyond the agency’s track record, our individual team members bring specialized backgrounds in consulting, tech, and marketing that inform everything we do. This collective experience means we understand your challenges and can apply what we’ve learned across sectors to help you better target and connect with the industries you serve.

  • What are your ways of working?

    We offer flexible ways of working, whether you need support on a single project or through an ongoing retainer. We’re hybrid-remote and while our team works primarily remotely, we’re based across Ontario with headquarters in Kitchener-Waterloo. We use agile methodology and tools like Slack, Jira, Teams, Miro, and Figma to collaborate efficiently and keep projects moving smoothly. Geography doesn’t get in the way. Remote collaboration is our norm, but we’re always open to on-site visits when needed and are more than happy to have you visit our office in the Catalyst building.

  • Can you help us with reporting and marketing measurements?

    Yes. From custom dashboards in Looker Studio to campaign summaries and website analytics, we make data accessible and actionable. We help define KPIs, set up proper tracking, and translate insights into smarter decisions. If marketing metrics are new to your team, we’ll guide you through the process by offering education, setting up experiments, and helping you build a reliable dataset to start benchmarking performance over time.

  • How can you help me with events and tradeshows?

    Leverage our expertise in strategy, content and design to drive awareness and engagement for events and tradeshows with pre-event promotions, event listings on your website, and email campaigns. From printed collateral to banners, pull-up stands, and booth designs, we’ll ensure your presence makes an impact.

We’ve got bragging rights.

Work with people who care about your IT brand like it’s their own

Exciting things are about to happen!

We'll be in touch within two
business days.