Every acquisition creates complexity. Misaligned brands, disconnected teams, and marketing that was never built to scale. Left unaddressed, it quietly erodes the value you worked hard to build. We’re the team that fixes it.
You acquired a company with a logo from 2006, a website that hasn’t been updated in three years, and messaging that no longer reflects what they do. That kind of outdated presence undermines trust with buyers and makes integration harder than it should be. We come in, clean it up, and bring everything up to the standard the business deserves.
Portfolio companies often run on outdated websites that were never built to scale. They’re slow, hard to update, and use an eclectic assortment of plugins and technologies that aren’t standardized that make them hard to manage. When you need to move fast, they become a bottleneck. We redesign, rebuild, or consolidate them into a single web presence that works for the business you’re becoming.
Most acquired companies have someone handling marketing, but often not a full team behind them to drive the strategy and execution. We come in as an extension of that team, bringing the diverse skillsets and senior marketing support needed to move faster and do more.
After a merger or acquisition, there’s always a moment where nobody quite knows what to say anymore. The story that worked before the deal doesn’t hold up, and without a new one to replace it, momentum stalls. We build the messaging that gives everyone something clear to stand behind.
Most PE firms treat marketing as an afterthought after the deal closes. This report covers what to do instead and how to get your portfolio companies branded, positioned, and generating leads from day one.
We work with your team to unify the visual identity of acquired companies. Logo, look, messaging, and design systems all brought together so the business presents as one cohesive company rather than a collection of parts.
Most acquired companies are running on outdated tools and systems that were never built to scale. We modernize the whole setup: websites, marketing tools, and the digital infrastructure needed to support a growing business.
We develop core messaging that aligns your organization around a clear narrative. When the story is well defined, it gets told consistently across leadership conversations, sales discussions, and marketing efforts.
Marketing at acquired companies often looks like a series of one-off tasks with no clear owner and no real system behind it. We fix that by putting the right processes in place so marketing runs consistently across your portfolio and every new acquisition hits the ground running.
EUNA Solutions (formerly known as GTY) is a cloud-based software provider specializing in digital solutions for the public sector. Amid acquisitions, business consolidation, rebranding, and leadership shifts, EUNA needed a digital marketing partner to help develop a website reflective of their new direction.
We increase enterprise value by turning marketing into a predictable, trackable growth system rather than a collection of campaigns.
For PE-backed and acquisitive companies, value shows up when revenue gets more predictable, integrations move faster, and the portfolio starts pulling in the same direction.
We build the marketing foundation that makes that possible. That means faster post-acquisition integration, a consistent lead engine across every company, less duplication and wasted spend, and a business that looks built to scale when the next buyer comes around.
We work as an extension of both the PE firm and the operating teams, not an outside vendor who needs a lot of hand-holding.
At the PE level, we help shape the growth and integration strategy: brand architecture, playbooks, and the systems that need to work across every company you own. At the portfolio level, we roll up our sleeves and execute alongside leadership, sales, and internal teams.
The goal is simple: Ensure that strategy and execution stay aligned regardless of how many companies you acquire.
The first 90 days after an acquisition matter more than most people expect. We focus on the things that create immediate clarity and momentum.
That typically means aligning brand and messaging, rebuilding or standardizing websites and digital assets, connecting marketing and sales workflows, and establishing a baseline for lead generation. By the end of it, the acquired company looks, sounds, and operates like part of the team.
We can. But more importantly we focus on what actually moves the needle on enterprise value.
We cover brand, digital, demand generation, analytics, and marketing operations end to end. We don’t try to replace every vendor or internal function—we make sure everything works together and scales efficiently.
Think of us as the team that designs and runs the system, not just another agency executing tasks.
We work on flexible retainers, which means you get access to a senior marketing team without the overhead of building one in-house.
It keeps costs predictable, lets you shift priorities as new acquisitions come in, and means we already know your business when the next deal closes. No repeated onboarding, no starting from scratch.
Most agencies are great at executing tactics. We’re focused on something different.
We work specifically with PE-backed and acquisitive companies, which means we understand what valuation, integration, and scalability actually require. We build the kind of marketing infrastructure that makes companies easier to grow, easier to operate, and easier to sell. That focus changes the work we do and the results you get.
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