Tech marketing that stands out

How we help

Your technology moves the world forward. We help folks understand why.

We work with technology companies from mid-sized firms to enterprise to ensure their marketing creates clarity and drives action. If you’re launching a new product, repositioning your brand, reaching a new buyer, explaining a complex innovation, or trying to own a new category, we help you show up clearly and confidently.

For software companies across SaaS, PaaS, and IaaS, that means:

  • Stand out in a fast-moving market and carve out your own space
  • Explain your solution clearly across use cases and user groups
  • Bring complex technical aspects to life with strong messaging and design
  • Know where to focus your marketing efforts across the funnel
  • Create cohesive marketing that aligns your tools, teams, and tactics

Trusted by innovative tech companies across North America.

Here’s what we do

Value-driven content for layered audiences

Your audience isn’t made up of just one type of reader. Some people want to dig into the technical details, while others simply need to understand the bigger picture, so we create content that works for everyone.

Positioning that shapes messaging

Understanding what makes you different is only valuable when you can say it in a way that actually lands. We take your strongest differentiators and translate them into messaging that works across your website, campaigns, sales decks, and everything in between.

Agile execution

We can work smarter by aligning our sprints with your planning cycles and even integrate our Jira instances for tight and nimble collaboration. This means adaptability to changing needs and turning MVPs out so you don’t fall behind.

Stand-out designs

We study your software or hardware solution, find what makes it genuinely exciting, and build visuals that make your audience stop, look, and want to know more.

Optimized and functional websites

Your website is your biggest digital investment. We dig into what’s working, what isn’t, and shape it into an experience your audience actually wants to move through. Strategic WebOps support, full overhauls, and everything in between.

Tactical campaign execution

From ABM, programmatic, display to paid social and SEM, we help plan, build, launch, and optimize campaigns that span your entire mix. The goal is always the same, bringing the strategic oversight and creative lift that makes every channel work harder together.

Put your budget in the right places

Looking for new ways to get in front of your audience? We’ll help you navigate where to best invest your time, where to test new tactics, and optimize your marketing mix.

Flex capacity when you need it

The kind of support teams need isn’t always the same. It might be short-term expertise for a specific project or extra hands to fill gaps. We’re built to flex either way, bringing the strategic guidance, marketing capacity, and design support your team needs to move forward with confidence.

Case Study

EUNA: Relaunching a website for a business in transition, positioning it for growth

Amid acquisitions, business consolidation, rebranding, and leadership shifts, EUNA needed a digital marketing partner to help develop a website reflective of their new direction.

Websites

FAQ about our technology marketing services

  • Do you have technical or engineering expertise?

    We’re the experts in digital marketing and design and you are the technical experts of your product. With your help, we’ll learn all about your product and then work our marketing magic from there. If it helps, our client team is entirely folks who grew up around technology so we’re pretty savvy and pick up things quickly.

  • How quickly can you execute digital marketing tactics and show results?

    We think we move pretty quickly, thanks to our switch to agile project management in 2017. Before we jump into action, whether it’s a big project or a small update, it’s incredibly important that we collaborate on the strategy, scope, and expectations. There are always variables to explore and account for. If we invest a little bit of time upfront getting aligned we’ll blast through the work, showing progress early and often.

  • How do you approach creating marketing strategies for solutions that address multiple use cases or apply to different user groups?

    We dedicate time to discovery and research with your team to learn as much as we can. If you have a product marketing team, their work will be incredibly helpful with this. We also love to connect with sales, go through pitches and demos, and understand their approach. Our objective is to collaborate with you to clarify personas and aim to understand the complexities of the buyer journey. With an understanding of the stakeholders in the process, we fine-tune our approach to appeal to them.

  • How do you approach branding work for technology companies?

    The project would follow the same approach to branding that we use in other B2B industries. The key is to learn what makes your company uniquely great, understand the stakeholders and their buying journeys, and take a deep look at others in the market. From there, we’ll work through the process with you and collaborate the whole way.

  • Can you help me with events and tradeshows?

    You bet! Our expertise in strategy, content, and design can certainly apply to non-digital tactics to drive awareness and engagement for events and tradeshows. From printed collateral to banners, pull-up stands, and booth designs, we’ll ensure your presence makes an impact. We also like to integrate digital components with pre-event promotions, event listings on your website, and email campaigns.

  • Can you keep our website updated and maintained? 

    Yes! If you want to keep your developers focused on product, we offer website optimizations which can include plug-in updates, navigation changes, creating new content for the site, and improving functionality. Want a more intensive website overhaul? That’s something we can do from start to finish as well.

  • Do you offer conversion rate optimization (CRO) services?

    We have a long history of digital advertising, which does include tracking and improving conversion rates both through the campaigns themselves as well as the landing pages and other digital experiences. We find we add the most value when we’re looking at conversion rate optimization as part of a bigger digital marketing machine and not the only measure of success.

  • Can you help with positioning and messaging across different personas?

    Yes. We hate writing generic B2B copy. Through discovery workshops and audits, we get to know your audience, your competitors, and what actually matters to better position you in market. We develop and test messaging across personas and channels. Then we refine it based on real feedback and data. It’s clear, strategic, and always evolving.

  • Are you experienced within B2B tech?

    Stryve is a digital marketing agency specialized in servicing B2B for over 15 years. We have extensive experience working with brands in the technology space. See who we’ve worked with here.

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