Pinterest is a fairly new social networking site. It gives you the freedom to create a unique online collage of images. Whether you pin about house décor, a recipe you found online, or an upcoming event you are planning, it is your creation, giving you the freedom to pin about anything you want.
The beauty of Pinterest is that it is fun, addicting, and easy to use, making it easily one of the most popular social media sites out there. One of the greatest features of Pinterest is that it is completely based on images, which makes it an extremely positive experience. If something is visually appealing, people are more likely to get positive feedback and remember what it is they just saw.
This brings us to how Pinterest can be an important tool when marketing your company.
In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google+, Reddit, and YouTube–combined.Beth Hayden, Blogging and WordPress Consultant
Pinterest is quickly growing, and with that many users constantly pinning and creating collages, there are a ton of referrals being made to all kinds of different websites and blogs. When creating an account, it is important to show your business name on your profile as much as possible to ensure you get the most exposure, as well as a paragraph of who you are and what it is you do. Another goal to keep in mind when using Pinterest is that the more followers you have, the better. An easy and effective way to do this is by connecting your Pinterest account with your Facebook and Twitter accounts. To get the maximum use of Pinterest, you need to remember to pin, pin, pin! It is best to continuously add to your profile so your account is continuously updating, making it fun and exciting, and always make sure you pin from different sources. Variety is a key tool when using Pinterest. Pinning from one site can get boring and cause people to stop following you, however, if you are constantly pinning from a variety of new and exciting sources, people will stay interested and follow you to see what you are going to pin next.
Pinterest has become a very high-traffic social media site and is still continuing to grow to this day. If you are trying to come up with a new marketing plan, perhaps you should consider Pinterest as a part of your new strategy since it has become a great new tool for customer engagement and a great way to visually show off your brand.