Pinterest has quickly become one of the most popular and important social media sites. Although the visual appeal is part of what makes Pinterest so successful, the fact that you can so easily share your pins to other social media sites, such as Facebook and Twitter, make it one of the most useful marketing tools out there.
At first Pinterest users were mainly women, however, just recently more men have started to join. In just one month there has been an 8% increase. The average age for people that use Pinterest is between 25-54, giving Pinterest a very large target market.
Below is a breakdown of the stats, explaining why Pinterest has become so useful and who the people are that use it.