Download on digital marketing: August 2016

What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.

This Month in Digital Marketing…

Instagram launched “Stories”, a Snapchat-like feature
Even though the concept isn’t fresh, it broadens the type of content a brand can post to their Instagram. Start making some stories!

Researchers asked robots which jobs robots will take over
Which jobs or skills will be obsolete in 2030? Humans are making predictions, but an algorithm will filter out the human bias.

Facebook decided to crack down on clickbait content
You’ll be seeing less clickbait on your feed, so make sure your posts aren’t misleading. Worried you’ll get busted? Here are some tips to avoid the crackdown.

Google announced it will be punishing sites with pop-ups
Adjust your website if need be. This is another part of the push to give search priority to websites that deliver good content and user experience.

Meanwhile, Twitter launched a new ad type that seems a lot like clickbait
Want to see this video or the rest of this content? Users have to tweet a hashtag to unlock the content.

A rumour was started that Twitter was shutting down in 2017
The #SaveTwitter campaign started as a protest against their inaction towards online bullies. But Twitter says they aren’t going anywhere.

Bloomberg analysts said Twitter better watch its back
Snapchat is taking ad revenues away from Twitter but not Facebook and Instagram. Are you moving away from Twitter ads as well?

YouTube made plans to expand beyond just video
They’re calling the new feature ‘Backstage’ and it may start rolling out to select users this year.

A study found that good grades were correlated with playing video games. Bad grades were correlated with social media usage.
The results aren’t causal in nature, but it is interesting to see the relation between grades and different forms of digital media.

The first website ever made turned 25 years old
It wasn’t much to look at, but it is crazy to think how far websites have come in a quarter of a century.