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Marketing

Marketing

The state of online reviews in 2023: A crash course for service-based businesses

Despite the rise of fake reviews, online reviews are still an incredibly important part of the buyer's journey, especially for service-based businesses.

By: Kyle Gellatly

Marketing Technology

How Miro leveled up our agency’s remote collaboration

By: Sara Kohan

Fun Stuff

What marketers can learn from the success of Taylor Swift’s Eras Tour

By: Yumi Chow

Marketing Technology

Why your firm needs a CRM right now

By: Kaleigh Bulford

Social Media

How to use Threads for B2B marketing (what’s been working so far)

By: Krishal Ramesh

Analytics & Reporting

The ultimate guide for updating your Looker Studio dashboards to GA4

Ready to make the switch to GA4? Don't forget about your dashboards! Use this guide to update your Looker Studio dashboards from UA to GA4.

By: Kyle Gellatly

Marketing Technology

ChatGPT and the AI revolution will change marketing forever

ChatGPT and other AI tools are here to stay. Here's what you need to know about the limitations, benefits, and how they'll change marketing.

By: Kaleigh Bulford

Social Media

It’s time to BeReal and embrace the rise of authenticity in marketing

In a sea of carefully curated social media feeds, BeReal takes a different approach, promoting authenticity over perfection.

By: Krishal Ramesh

Digital Advertising

What the heck are they talking about? A guide to understanding the basics of Google Ads terminology

Feeling overwhelmed with all the paid advertising jargon in your last meeting? Equip yourself with the fundamental terminology used in PPC.

By: Kyle Gellatly

Popular

Professional Services

7 effective ad design strategies for professional service firms

By: Brent Morrison

Digital Advertising

What the heck are they talking about? A guide to understanding the basics of Google Ads terminology

By: Kyle Gellatly

Social Media

A marketer’s guide to 2022 social media statistics

By: Kyle Weber

Content Marketing

7 proven copywriting tips to get more clicks on your ads

By: Kyle Weber

Digital Advertising

The ultimate checklist for launching PPC campaigns

By: Carly McCrory

Digital Advertising

Twitter Spaces is an exciting opportunity for brands

By: Ryan Burgio

Digital Advertising

Why you should add Pinterest to your marketing strategy

By: Thomas Parkinson

Digital Advertising

Why more Canadian businesses should be taking advantage of Connected TV

By: Thomas Parkinson

Social Media

Does anyone use Facebook anymore? – A marketer’s guide to 2021 social media demographics

By: Kyle Weber

Trending

How to use Threads for B2B marketing (what’s been working so far)

A Graphic Designer’s take on Midjourney for branding

Fad or future? Meet the virtual influencers taking over social media

ChatGPT and the AI revolution will change marketing forever

What the heck are they talking about? A guide to understanding the basics of Google Ads terminology

Marketing

How to choose the right digital marketing agency for your business

Feeling overwhelmed by the sheer number of agencies? Unsure how to choose the right one for your business? Ask them these questions.

By: Sourov De

Social Media

What marketers need to know about social media accessibility

One billion people live with a disability–is your social media accessible to them? We break down ways to reduce barriers & improve accessibility.

By: Yumi Chow

Content Marketing

Save time by organizing your video files the right way

Learn how to tackle video production efficiently, then download our video file folder template to stay organized on your next video project.

By: Ash Larizza

Download

Other

“Rainbow-Washing” and how your business can avoid doing it

There's a right way and a wrong way for businesses to approach Pride month. Here's how to avoid rainbow-washing and support LGBTQ+ communities for real.

By: Ash Larizza

Content Marketing

Why you need to upgrade your blog to a content hub

Marketers know content is king, but most could be getting more from their videos, blogs, decks, and other media. How? By building a content hub.

By: Carly McCrory

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