We all know consumers LOVE a website that’s designed well and easy to navigate. Plainly put, the more well designed your website and its navigation is, the more likely a potential customer is to do business with you. As Vitaly Friedman said, “Usability and the utility, not the visual design, determine the success or failure of a web-site”. Friedman, the editor-in-chief of an online magazine for professional web designers and developers, Smashing Magazine, makes a great point. Although the visual appeal of a website is important, it won’t be enough to keep the viewer on your page if it’s unorganized and hard to navigate.
Using an article from Smashing Magazine, I created an infographic taking some of the key points they talked about. Hope this helps with your next web design project.