If your company is looking to generate sales leads, why not educate your target consumer through a webinar? Here are some general guidelines on how to deliver a stellar webinar.
Give value first.
Webinars are not all about sales pitches. Rather they are about educating your target consumer about a certain industry, emerging trends or anything else that ties into your product or service. Discussing your product or service is important as long as it ties into some value that will enhance their business and knowledge.
Send out the recording within 24 hours.
Attendees will definitely want a copy of your webinar for future reference. Also, a large portion of those that have signed up but don’t attend, will want to listen to your webinar at a future time. Keep your brand top of mind and provide individuals the opportunity to view your webinar at their own convenience.
Keep it under 25 minutes.
Understand that webinar attendees usually cannot allocate more than 30 minutes to your brand. They are busy too! The reason they are attending the presentation in the first place is because it’s quick and convenient. Keep your content direct and to the point, and your attendees will come back for more.
Leave time for questions.
Questions can be incorporated during or after the webinar and are a great way to generate interactivity and provide depth. If you have too many questions to answer within the allotted time, ask people to email you directly. It will give your business a great opportunity to interact with potential customers directly.
Maximize sales leads.
Make sure your sales team and process are in tune with your webinar strategy. There are immense opportunities to drive sales revenue from your webinar. Make sure you have a strategy to follow up with emails or phone calls to your prospects. Categorize your webinar attendees based on their attendance, participation and information submission.
Start marketing 1-2 weeks in advance.
Give your participants 1-2 weeks’ notice to learn about your webinar. Anything longer and schedules become unreliable and people forget. Anything shorter and it will be difficult to get the word out.