What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Facebook launched their new workplace messenger app
Facebook looks to compete with Slack by putting their own spin on workplace messaging. The desktop app is supported on Mac and PC, and has a handy screen sharing feature.
Twitter announced it’s Happening Now feature
The new feature will show events that are currently happening at the top of your feed. The move further pushes Twitter as a viable news resource.
SnapChat launched Context Cards
Users will be able to swipe up on photos to see information and options relating to the photo. For example, users will be able to swipe up on that food photography and book a table at the restaurant.
LinkedIn introduced Smart Replies
LinkedIn knows its audience. The social network introduced Smart Replies for users too busy to respond to messages. Smart Replies is a library of contextual responses to speed up user messaging.
Twitter began testing an increased character limit
Twitter is planning to open Tweets up to 280 characters, doubling the previous character count.
Facebook announced new peer-to-peer payment feature
With the announcement, users will be able to exchange payments through PayPal on Facebook Messenger. Look for this to eventually link up with chatbots for commercial purchases.
Skype introduced its revamped desktop application
The messaging app relaunched with a heavier focus on media sharing and social expression tools – taking after applications like Instagram and Snapchat.
Google launched the new hardware kit for Hangouts Meet
Google further invested in face-to-face communication with new software for its meeting service, Hangouts Meet. The new kit contains a touchscreen controller, speaker mic, 4K camera, and ASUS Chromebox.
Twitter admitted to overestimating their user numbers
It was revealed that Twitter mistakenly overinflated their user numbers by as many as two million. Still, that leaves the user base at a healthy 300 million.