Download on digital marketing: April 2018
By: Kyle Weber
May 1, 2018 | Reading Time: 2 mins
What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Despite the privacy scandal, Facebook reported Q1 revenue gains
After a terrible month in the media, Facebook weathered the storm with increased ad revenue and engagement. Compared to Q1 last year, Facebook posted a 50% increase in Q1 ad revenue and a 13% increase in active users. So much for #DeleteFacebook.
Snapchat tested new e-commerce options for Discover Publishers
Snap Inc. tested an e-commerce solution that allows users to swipe on desired products and purchase them from the Snap Store. While several Discover publishers reported Snap didn’t take a revenue share on products, it is yet to be confirmed whether or not this was a test-only incentive.
Instagram introduced its version of Snapchat QR codes, Nametags
Instagram moved closer to launching Nametags, their new feature which allows users to subscribe to profiles by scanning images with the Stories camera. This feature takes after Snapchat QR codes and looks to simplify the following process for brands and influencers.
Twitter prioritized online privacy and safety with #TwitterTransparency
In response to the GDPR and Facebook privacy scandal, Twitter announced updates to its content policy. The main focus of the update addressed the removal of offensive accounts and content in order to make Twitter a safer place for users and advertisers.
Shopify launched their new Marketing Events API
Shopify introduced their Marketing Events API at the Unite conference in San Francisco. The platform allows Shopify store owners to gain further consumer insights by tracking sales and other metrics without the need of manual tracking code or UTMs.
LinkedIn started using hashtags and hinted at new profile layouts
LinkedIn went back to using hashtags to categorize and sort content. While it was only tested on certain profiles, users should be ready for hashtags to be a requirement on future posts. Linkedin also teased a new profile layout that gives more focus to banner images.
Google teamed up with NBC to produce VR content for TV shows
VR is a hot topic, but it hasn’t completely broken through to consumer markets. With Google and NBC teaming up to produce VR content for mainstream television shows like Saturday Night Live, they look to further bridge the gap between the industry and consumer market.
Facebook tested their ‘Premieres’ video tool
Despite cracking down on ‘fake’ live videos, Facebook’s new video feature will allow users to post pre-recorded videos on the Live environment. They’ve named the feature ‘Premieres’ and it has all the engagement perks as Facebook Live without the risks associated with live broadcasting.