“Are we allowed to say that?”
It’s a question most people have to ask themselves at work, especially if you’re running social media, creating content, writing ads, or really producing anything that reaches an audience.
I’ll be the first to admit that I can get a little liberal with my language outside of the workplace, so how much should I censor myself when I speak on behalf of Stryve? When is it okay to swear? It might seem like a black and white issue with an obvious answer, but when you consider the importance of authenticity and the success of conversational brands, you realize how much grey area there is to navigate.
Recently, we tested our preconceived boundaries by publishing a blog called, 4 ways you’ve fucked up your lead nurture program. It’s performed well, registering a slightly above-average Time On Page and below-average Exit %. More importantly, it wasn’t torn down by our audience for being profane.
So, what did we learn? What did this teach us about swearing in marketing? A few of us got together and talked about this case and more. Listen to what we had to say and feel free to weigh in yourself.