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Podcast: Instagram changes the game by hiding Likes

Okay Instagram, it’s been a few weeks. What’s going on?

Earlier this month, Instagram rolled out a radical update and began hiding total like counts from posts. They basically wiped out their version of currency and completely redefined how users interact with their application. While it was announced as a test, it doesn’t feel like Likes are coming back anytime soon.

A few of us sat down and talked about how Instagram’s update could affect businesses and how users post and engage with content. Will it help or hurt? Is this the new norm or a failed experiment?

Check out the conversation below.

Kyle Weber

Account Manager

Kyle began his career in digital marketing as a graphic designer then shifted his focus towards account management. He paints, writes, and compares his every experience to Seinfeld.

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