Download on digital marketing: July 2016
By: Sarah Rosenquist
August 2, 2016 | Reading Time: 2 mins
What’s new in digital marketing? The answer is always “everything”. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Snapchat Introduced Memories, a Way to Save Your Snaps
Don’t want that to disappear? Add it to your Memory collage. Meanwhile…
Facebook Tried to Make Disappearing Messages a Thing Again
They’re testing out secret conversations that even Facebook doesn’t see. We won’t be getting handy data for ad targeting with this end-to-end encryption.
A Man Was Convicted for Sharing His Password
An oversimplification, yes, but it points to the evolving nature of digital rights management. Be vigilant with your business’ licenses and user access.
Buffer Got in on the (Subpar) Instagram Scheduling
Like Hootsuite before it, Buffer now lets you plan your Instagram posts ahead of time. You still have to manually post it at that time though. C’mon Instagram API!
LinkedIn Bought a Startup That Helps Sales People Seal the Deal
PointDrive makes it easy to share links, videos, presentations, and documents during a sales pitch. Stronger connections to social networks can only mean good things for digital marketers.
Facebook is Paying Internet Celebs the Big Bucks to Use Facebook Live
They hope to keep young audiences engaged with the platform so that we can keep serving ads on their Newsfeeds.
Twitter Opened Up Verified Accounts to Everybody
Apply to get your personal and business accounts verified now. It will boost your credibility and could be extremely important to the future of the Twittersphere.
Pokémon Go has already spawned Marketing Opportunities
We talked about the potential before it hit Canada, and there are already businesses starting up to provide marketing opportunities through the augmented reality game.
Verizon spent $4.83B on Yahoo!
The main reason they’ve cited is to strengthen their push into mobile advertising. There’s further proof that the future is digital.
Facebook Improved its Mobile App Targeting
You can now target users who won’t just download your app, but those who are more likely to engage with it after download.