Mobilegeddon is here and no one died but your website traffic may have suffered. Although the April 21st Google algorithm change hasn’t destroyed businesses yet, you still need to get your site mobile-optimized. Why’s this important? A study done by Clickz in January of this year showed that 48 percent of traffic to Google was generated through mobile devices. Almost 1/2 of all web visitors are now originating through a mobile device. On top of that, a mobile site can increase sales, generate more traffic, and boost customer engagement. If you want to keep your website traffic intact, you’ll need to have a mobile-friendly website.
But have no fear, it’s not as complicated or costly as you think. Here are a few simple steps to get your site mobile-friendly.
Step #1: Test Your Site For Mobile-Friendliness
Go to Google’s Mobile-Friendly Test Page. Pop in your URL. Voila! You’ll see if your website is Mobile-Friendly.
Also, do a PageSpeed Insights test. It will tell you if your site is too slow for mobile.
Step #2: Identify the Right Fix
Google’s Mobile-Friendly Test and PageSpeed Insights detail your site’s issues, and there are a few options available to address them.
Scenario #1: Your Site Requires a Minor Tune-Up
Your website may be close to being mobile-friendly. You may only need a few fixes. From moving a button to increasing the font size, the changes may be minimal.
Scenario #2: Your Site Needs an Overhaul
Your site may require responsive programming or a separate mobile website. Whatever the case, in this instance it is important to utilize a web design and development team to optimize your website.
Step #3: Invest in a Mobile-Friendly Website
Don’t cheap out. If your storefront, office building or product could only serve half of your customers would you blink an eye at investing in changes? It shouldn’t even be a major cost for your business.
If you’re looking for a team of experts to get optimized, get in touch with our team at Stryve. We’ll get your site optimized in no time. If it’s not us, call someone else. Just get going. Your business depends on it.