Relatively speaking, not too long ago, having a website for your company was a big step up and a whole new way to market your business; but not anymore. Anyone can get a website these days whether it’s a DIY, custom-designed or a template off of the internet, however, the main thing for the web – and generally digital design – is reaction and interaction. You now need a website that is optimized for speed and top-notch visuals that looks great on all screens, from your desktop to your laptop, tablet and mobile device.
Responsive design is becoming more and more prevalent and it’s something that your programmers and designers should know about to ensure your business is showcased at its best potential. So, what is responsive design you ask? Responsive design ensures that your website looks great and functions seamlessly, no matter what screen you are viewing it on. Take a look at the websites Microsoft, Youtube or Facebook (both on your computer screen and on your mobile device) and you’ll see how the content is displayed in a much more visually pleasing way. The content is visible and flows nicely. Now take a look at Apple’s website. It’s ironic that Apple is supposed to be ahead of the curve; while their website looks great on your desktop computer, it doesn’t look great on a mobile device. Yes, the big images work to their advantage, but the text is illegible and buttons are too small, which means zooming in to navigate and getting lost while interacting with their mobile site: not very intuitive. But let’s not only pick on Apple, Sony is another big name that does the same thing.
Making your website viewable on mobile devices requires a little ‘industry secret’: it takes about one line of code to make your website “mobile-friendly” and accessible on a smartphone or tablet. While this is simple and easy, it’s not the most effective way to make your website mobile or tablet-friendly. If you simply add this one line of code, your website will most likely have illegible text, buttons that are too small for the average finger, and navigation will be a mess. Your website needs to be designed to respond to your user whichever way they are viewing it. So I encourage you to update your websites or, if you”re a designer, do yourself a favor and do a little research on the topic. The internet has many good resources and a variety of opinions, but here are a few to get you started.