What’s new in digital marketing this month? Instagram launched video offering IGTV, Twitter acquired Smyte, and much more. In a world that is constantly changing, we’re making it easy to stay on top of the latest updates.
This Month in Digital Marketing…
Pinterest started testing wide-format promoted videos on its social platform
Pinterest started testing a new, wider-framed Promoted Video ad format that displays at maximum width across both columns in a user’s home feed. Pinterest stated that users are 2.6 times more likely to make a purchase after viewing a video in the app.
Twitter opened in-stream video ads to advertisers in 12 global markets
Twitter’s in-stream video ads were made available to all advertisers in North America. After testing with key markets last year, Twitter reported that users exposed to in-stream video ads were 70 percent more likely to recall the brand’s ad and 28 percent more likely to be aware of the brand compared to viewers who did not see in-stream video ads.
Facebook put auto play video ads inside Messenger
Some users have started to see auto play video ads appear in their Facebook Messenger inbox, right next to messages from friends and family. Facebook will be keeping a close eye on how users react before pushing these ads to a larger audience.
Instagram launched long-form video hub IGTV
The platform launched IGTV on June 20th, pushing the platform into Youtube territory by giving content creators their own personal video channels. With run times of up to 1 hour, we expect IGTV to become a hotbed for in-stream video advertising.
LinkedIn announced Carousel Ads for its Sponsored Content offering
Similar to Facebook and Instagram, this feature gives advertisers the option to feature multiple images that a user can horizontally swipe through while on the LinkedIn feed.
Google added new option for brands to edit knowledge panel listings
With the small, but significant feature, businesses can now easily access and edit their brand panel information, including headquarters and web address, social profiles, and more.
Google re-branded ad products and announced new ‘smart’ tools for small businesses
The re-brand focuses on Google combining their major ad platforms in a way that allows for easier access and prioritizes user experience. Google introduced Smart Tools to further help small businesses manage their brands online.
Unilever and P&G made a demand for more transparency with social influencer marketing
Major companies are condemning social influencers who purchase followers, calling for more audience transparency when dealing with influencer marketing on applications like Instagram and Snapchat.