What’s new in digital marketing this month? Facebook continued breaking new ground in video, LinkedIn followed suit with some video updates of their own, and Reddit continued to build upon their ad platform.
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Facebook announces “Showcase” for premium video advertisers
Facebook’s “Watch” platform has been available for just over a year and has developed a focus on original series and creator content. New premium video ad program, Showcase, will give online video and TV ad buyers new opportunities to reach their target audiences through the highest-quality videos on Facebook.
LinkedIn debuts “LinkedIn Live,” a new live-streaming service
With video being the fastest growing content format, LinkedIn has taken things a step further by rolling out live video services. Members and organizations will be able to broadcast real-time videos to groups or individuals across LinkedIn.
Reddit adds “App Install” ads, improved tracking and measurement
Following last month’s launch of their new CPC advertising option, Reddit’s ad service continued to expand by adding app install campaigns. They have also updated their conversion pixel to provide even more insight into ad performance.
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