We’ve all seen them on ads by now, those funny-looking square ink blots on subway ads, bus stop ads and magazine ads. Those funny-looking square inkblots are called “Quick Response” codes or “QR” codes for short. These codes are basically a fancy barcode that can be scanned by your smartphone. When a QR code is scanned by your smartphone it will tell your smartphone to do something such as go to a particular website.
Here are 3 reasons why every marketer should care about QR codes:
Reason #1: QR codes can tell a marketer which ads are resonating the most with their target consumer. When a consumer sees an ad they like in a magazine for example they can scan the QR code on the ad with their smartphone. When this happens marketers are able to collect data on when the QR code was scanned and which ad enticed the consumer to scan the code.
Reason #2: The people who scan your QR code tend to be affluent since affluent people are most likely to have a smartphone that has QR code scanning capabilities. Affluent people are great to market to… because… well… they have money to buy from you.
Reason #3: The people scanning a QR code in your ads are the people most interested in buying your product and service. Someone who is enticed by the ad is now given the ability to interact with a company’s website instantaneously and buy products they see in an ad right away by ordering via their smartphone.