I recently gave a presentation to the Communitech Sales P2P on how sales leaders can use WebOps to unblock initiatives. Continue scrolling for a few key highlights and the full presentation deck.
Not sure what WebOps is? Get caught up by checking out our recent posts here.
Presentation and Key Highlights
- A website is a results engine, not a product. It should be owned and driven by marketing and sales teams.
- Legacy web structures are bottlenecking innovation. To innovate faster, we need to embed advanced web dynamics.
- WebOps needs dedicated accountability and a team structure that makes websites a priority again.
- Nocode is coming. It will enable business units to take over traditionally technical roles that were managed by IT and dev.