Download on digital marketing: March 2018
By: Kyle Weber
April 3, 2018 | Reading Time: 2 mins
Big tech, data-sharing, and privacy – the big news from March is all about protecting consumers from poor regulation and shoddy data security. That and more in our latest download on digital.
This Month in Digital Marketing…
Facebook value is down $100B after latest data privacy revelations
Since Cambridge Analytica whistleblowers exposed their Facebook data-mining practices, the company has posted large losses that haven’t been slowed.
Pinterest Shopping Ads are now available to advertisers
Social giant Pinterest rolled out Shopping Ads this month. Retailers can now transform product catalogues into vibrant, actionable advertisements.
Google’s GDPR consent plan – a guide for other big tech firms
While still two months away, preparing for GDPR is a top-priority for EU marketers. Google is setting the standard – check out what they’ve set up.
Snapchat built the same kind of data-sharing API that just got Facebook into trouble
Not the greatest timing on Snap’s part – they announced third-party plugin access to your data, with your consent (hopefully!).
LinkedIn rolled out native video advertising, and video for company pages
The professional social network has made a move into video advertising, following feedback from marketers.
Twitter and LinkedIn banned cryptocurrency ads, leaving regulators behind
Big tech is beginning to regulate itself against #CryptoMadness – ICOs and token offerings are being banned from the largest ad exchanges.
Instagram adjusted their feed algorithm (again!)
Several months ago, Instagram changed its feed to promote user engagement. After lots of criticism and feedback, the company has made a well-received adjustment.
Google Surveys made available in more than 50 countries
Surveys 360 was introduced to new countries in a bid to help businesses collect data in new markets.
Twitter introduced Timestamps: a new way to share live videos
Timestamps allow you to retweet a video from the exact moment you want to discuss with your network.