Introducing Content Engine
By: Ryan Burgio
November 5, 2020 | Reading Time: 3 mins
We’ve heard it time and time again from clients, “We know content is vital to our business, but we can’t seem to get it going.”
We understand. Content takes time, especially when you have customers to serve, sales goals to achieve, and other responsibilities on your plate. If content continuously falls through the cracks or to the back of the line, you’re not alone. But enough is enough — it’s time we solve the problem.
Today, we’re launching Content Engine, a new service from Stryve.
How Content Engine works
After spending years building our own content engine at Stryve, we’ve learned all the tricks of the trade. Content, when turned into a system, is remarkably easy, sustainable, and effective. With our interview-style approach, we can actually help you create boatloads of content just by having conversations. Here’s how we do it:
Step #1: Opportunity assessment
We do an assessment of your brand and website to determine and understand the key pillars of your content strategy. What questions need to be answered to give consumers a foundational understanding of your business? From there, what topics will scale their understanding and interest? What topics will help with SEO? And how will content be leveraged for future campaigns? A quick assessment of your website can provide us with insight on your current state vs. future state and how we can fill the gaps to get you there.
Step #2: Content interview
We act like journalists at this stage, asking a series of questions about your business to hone in on details that could spark ideas. Interviews are recorded so we can revisit them and pull snippets that can be developed into full content pieces. As an outcome of this single interview, we push to identify 10-15 article ideas that can be added to a content calendar.
Step #3: Writing
With our content calendar, we identify the order in which we’ll tackle each content piece. While we invite our clients to provide resources and additional information, we’re able to conduct our own research to assist in framing ideas as we build our interview snippets into full content pieces. You provide feedback on specifics and language, and we apply final touches for distribution. Think of it as reviewing the output from a journalistic interview before it hits the wire. As the client, you decide what gets published.
Step #4: Design and distribution
The key to the content process is a partner that can apply a little bit of flair. Whether it’s a blog post, a slideshow, or an infographic, our design and marketing capabilities enable us to design, package, and distribute your content in a way that maximizes impact and engagement.
We bring a complete content team
We’re not trying to be journalists. We’re creatives and communicators who can tell your story in a way that attracts leads. We’re designers who can package your content in a way that elevates your message and brand. We’re marketers and SEO experts who know how to use keywords and content to drive website traffic and visibility. As a team, we can quickly and efficiently write, edit, and disseminate your amazing content to the world.
See for yourself
If you visit our new content hub, you’ll see our content engine in action. With new articles, videos, and slideshows published each week, our content hub brings in over 85% of our total web traffic and is the backbone of our SEO strategy. With each piece promoted on Facebook, LinkedIn, and Twitter, our content engine also serves as the backbone of our social media strategy. Those cool blog images? They’re done in-house so our design team has the opportunity to make our content unique and eye-catching. Lastly, our fun and creative approach to content production separates us from other agencies and builds authenticity between our team and our clients. Where else will you find parallels between corporate social responsibility and Tiger King? What about deep dives on the growing ties between gaming and marketing?
The best thing about our content? People actually read it. Last month alone, users spent more than 230 hours consuming our content hub content.
Let’s get started
We’ve already started our content engine service with a few select clients, but we’re open for business. If you’re interested, drop us a line at firstname.lastname@example.org.