BrandingIs it time to rethink your brand colour palette? Here’s how to do it strategically.Your brand evolves—so should your colours. Here’s how to know when to change, expand, simplify, or restructure your brand colour palette. By: Bethany Johnston-Baril
DesignThe transformation of typography: From print to digitalFrom carving letters into stone to dynamic digital typefaces, here's the origin story of typography and how it's evolved over the centuries. By: Bethany Johnston-Baril
MarketingMake your marketing memorable with anti-marketing for B2BBreak free from boring marketing. How anti-marketing strategies can make your messaging fresh, authentic, and memorable. Yes, even in B2B. By: Bethany Johnston-Baril
DesignOur 2024 design trend predictionsGaze into our crystal ball to see our 10 design trend predictions for 2024 & how cultural shifts & technology will shape the next year of design. By: Bethany Johnston-Baril
DesignA Graphic Designer’s take on Midjourney for brandingOur graphic designer put Midjourney's AI image generation to the test! See how it fared with a hypothetical branding project. By: Bethany Johnston-Baril
