Why your click-through rate is getting shittier everyday
While "banner blindness" is commonly blamed for a declining click-through rate, an overly generous budget may be the issue.
While "banner blindness" is commonly blamed for a declining click-through rate, an overly generous budget may be the issue.
You can run AdRoll retargeting campaigns through Facebook or the general web. Is one more effective than the other? The short answer is yes.
LinkedIn has stepped up their ad targeting by rolling out Matched Audiences. Target by website history, profile content, and contacts.
As social platforms go increasingly image-focused, we thought LinkedIn Rich Media ads would make a big impact. Here's why we think they're underperforming.
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